Higher conversion rate
Conversion Rate: What Is a Conversion Rate?
Your conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it!
Raising your conversion rate means that more of your site traffic converts to meaningful actions that grow your business, whether that means filling out a form to become a lead (for example, requesting a quote for a repair service) or making a purchase.
A low conversion rate could point to either of these problems:
- Your site and landing page design is making it difficult or inefficient to complete tasks
A low conversion rate could point to either of these problems:
Second, optimize your site for conversions
Once you’re sure that your offer is right for your audience, you can make incremental improvements to your conversion rate by optimizing your site. Below are some basic conversion rate optimization tips:
- A/B test different elements on your page to see which variation drives more conversions
- Make sure your headline clearly communicates your value proposition